Copyfitting
Copyfitting is the process of deciding which typeface, point size, leading
(line spacing), and line length are necessary to fit a certain amount of
text into a given space. With careful planning, these choices need only be
made once, at the beginning of a job.
It is important to understand how each of these choices affects
readability. In general, text becomes less readable as the
- Typeface becomes too condensed or too extended,
- Point size becomes smaller,
- Leading becomes tighter (that is, when the line spacing is reduced), or
- Line length becomes longer.
If you find yourself forced to use 6-point Helvetica Ultra Compressed with
6-point line spacing in a 45-pica line, it is time to start editing!
If you are using an Adobe multiple master typeface, you'll find the job of
copyfitting much easier. For more information, look under the Multiple
Master classification in the Classifications view.
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